ansoff applied to apple inc - 948 Words

ANSOFF MATRIX MARKETING STRATEGY The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The Ansoff matrix is a marketing tool that allows marketers to consider ways to grow business via existing and/or new products in existing and/or new markets. The ansoff matrix helps companies decide what course of action should be taken given current performance. The Ansoff s matrix provides a very simple but very effective focus for considering different options for growth, and shows whether it is better to find new customers for existing products, offer more products to the existing consumer, or stay with existing products and attempt to gain a greater share of the market. Each section of Ansoff s matrix shows a†¦show more content†¦2) Drive out competitors: One of the main competitors of Apple Inc. is Samsung Electronics and it is very difficult for Apple Inc. to drive Samsung Electronics out of the market particularly after the launch of Samsung’s android operating system. So the best that Apple Inc. could do is that it could promote massively its products and this should be supported by a good pricing strategy as this would make the products of its competitors unattractive. Diversification The third strategy is diversification that is launching a new product in a new market. Apple originally started as â€Å"Apple computers†, best known as the Macintosh personal computers. Later Apple Inc. shifted towards a digital hub strategy which was initiated by the launch of the iPod in 2001, followed by the IPhone in 2007 and finally the iPad in 2010. This helped the company to diversify as it not only produced personal computers but also many other digital products. The â€Å"common thread† for all apple products/services was the organisation’s innovation and unique design which differentiated Apple from its various competitors and gave the company a competitive advantage over the other companies. Product development The second strategy involves launching a new product to the firm’s existing customers. Apple Inc., already have a globalShow MoreRelatedCase Study : Sub Competitive Strategy Essay1147 Words   |  5 Pagesoverall business strategy. It is the â€Å"art of general† wherein managers and leaders are expected to use their planning and vision to identify factors that are out of sight to others but will play a very vigorous role in reaching organisational goals (Ansoff, 2007). Every organisation must have a strategy and while framing strategies it is essential to ensure that four key questions are being answered. A good strategy aids identifying where the business actually strives, that is what their target marketRead MoreIb Competitive Strategy For An Organization1143 Words   |  5 Pagesoverall business strategy. It is the â€Å"art of general† wherein managers and leaders are expected to use their orchestration and vision to identify factors that are hidden to others but will play a very vital role in achieving organisational goals (Ansoff, 2007). Every organisation must have a strategy and while formulating strategies it is important to ensure that four key questions are being answered. A good strategy helps identifying where the business actually competes, that is what their targetRead MoreCORPORATE STRATEGIC MANAGEMENT Essay6064 Words   |  25 Pagesï » ¿CORPORATE STRATEGIC MANAGEMENT Part 1 1.1 Axiata Company profile 1.2 Company mission and Organization Chart Part 2 2.1 Axiata products Models Analysis 2.2 Ansoff Matrix 2.3 Pestle Analyis 2.4 Product life cycle 2.5 The BCG matrix(applied by the Company) 2.6 The 5 forces 2.7 The generic Strategies 2.8 Axiata Competitors(Robi) and SWOT analysis Part 3 Question 1 Question 2 Part 4 4.1 – General opinion about Axiata and suggestions Axiata Group Berhad (AXIATA) 1.1 Axiata CompanyRead MoreEssay on Csr in Apple Inc.3538 Words   |  15 PagesCsr in Apple Inc. Table of Contents 1 Executive Summary 2 CSR Background 2.1 Definition of CSR 2.2 Evolution of CSR 2.3 Emergence of CSR 3 Literature Review 3.1 Carrolls CSR Pyramid 3.2 Purpose of the firm and how that shapes views on CSR 3.3 Arguments for and against CSR 3.3.1 Arguments Against 3.3.2 Arguments For 3.3.3 Summary of the key debates 4 Methodology 5 CSR at Apple Inc. 5.1 Apples profile 5.2 Reasons to engage in CSR 5.3 CSR policies at Apple Inc. 5.4 Type of CSR approachRead MoreApple Project - Paper17538 Words   |  71 Pages4th semester. The financial analysis reveals that Apple has been undergoing an impressing growth in the net sales for the past few years. Furthermore the financial analysis showed that a big part of the net sales is generated by complementary products which can be connected to the sales of Macs, iPhones and iPods. The strategic analysis revealed that there is reason to expect continued redevelopment of products. An analysis of Apples core capabilities,competitors and the development in consumerRead MoreIb Extended Essay4388 Words   |  18 Pagesshare have been used to analyse the possible effects of the merger and the opportunities available for exploitation. Business amp; Management theory and principles were applied to analyse and demonstrate the consequences of the takeover for Google and whether it would be successful or not. Analytical tools such as the Ansoff matrix and the B.C.G matrix were used to show the current position of the companies and possible future outcomes. The essay arrives to a conclusion that the takeover couldRead MoreApple Inc Marketing Plan9306 Words   |  38 PagesApple is involved in the design, development and marketing of personal computers (PC) and related software, peripherals, network solutions, portable digital music players, and associated accessories. The company’s portfolio of offerings comprises Mac computing systems, iPods, iPhones, and servers .The company’s software applications include Mac OS,iLife , iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in CupertinoRead MoreHarley Davidson6082 Words   |  25 PagesLeadership†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 2.2 Differentiation Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......6 2.3 Focus Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 3.0 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 4.0 PESTLE Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....9 5.0 Corporate Level Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 1. ANSOFF Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. Portfolio Management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 3. BCG Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...13 4. GE-McKinsey Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 6.0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....15 7.0 Appendices †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...17 8.0 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦25 Read MorePrinciples of Marketing: Nike Inc9497 Words   |  38 PagesOF CONTENTS TABLE OF CONTENTS INTRODUCTION 3 The Story So Far 3 MARKETING ORIENTATION 3 Types of Orientation 4 COMPETITIVE ADVANTAGE 7 Porter’s five forces 7 Porter’s Generic Strategies 9 The MARKETING MIX 11 Product 11 The Ansoff Matrix 13 BCG Matrix 14 Product Life Cycle 16 Price 19 Nike’s pricing Strategies 20 Price versus Promotion Matrix 21 Price versus Quality Matrix 22 Place (Distribution) 23 Nike -Direct Marketing 24 Nike - Indirect Marketing (WholesalersRead MoreSwot Analysis25582 Words   |  103 Pagesmobiles of the logo. Sunbeam’s sales representatives offered to set up the displays in stores while stores agreed to purchase a minimum quantity of the product line. QUESTIONS 1 | Describe the marketing strategy planning objectives applied by Sunbeam. Using the Ansoff matrix, identify which marketing strategy opportunities the company is pursuing? Are these appropriate strategy opportunites? 2 | Develop a SWOT analysis comparing Sunbeam with its main competitors. Can you identify further changes